Henry's A2 Media

Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews & observations, and reviews of records or documents for numeric information Primarily inductive process used to formulate theory or hypotheses Primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory More subjective: describes a problem or condition from the point of view of those experiencing it More objective: provides observed effects (interpreted by researchers) of a program on a problem or condition Text-based Number-based More in-depth informati

Early 1980’s Saw audiences began increasingly watching films on their home VCRs. In the early part of that decade, the film studios tried legal action to ban home ownership of VCRs as a violation of copyright, which proved unsuccessful. Eventually, the sale and rental of films on home video became a significant “second venue” for exhibition of films, and an additional source of revenue for the film industries. Early 1990’s Saw the development of a commercially successful independent cinema in the United States. Although cinema was increasingly dominated by special-effects films such as Terminator 2: Judgment Day (1991), Jurassic Park (1993) and Titanic (1997), independent films like Steven Soderbergh’s Sex, Lies, and Videotape (1989) and Quentin Tarantino’s Reservoir Dogs (1992) had significant commercial success both at the cinema and on home video. 1994 Major American studios began to create their own “independent” production companies to finance and produce non-mainstream fare.