The Film and The Poster As the poster is advertising the film there must be a connection shown between the two. As people are more likely to see the film before they see the poster it must appeal to the audience and be intriguing enough for them to want to see the film. The key part of making a promotional package was that we needed all of the products to synergise. Making them look like a whole package that worked together was something that we had to focus on. I edited it to have a black and white filter so it would fit in with the poster as well as the film as previously mentioned it has muted colours. Many images associated with horror films tend to not include brightly coloured images. I thought the black compliments all the colours very well and as there's nothing in the background it shows that nothing can stop this necklace and that people should be very wary of this mysterious piece of jewellery. The title almost says that the necklace controls i...
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