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Hypodermic Needle Theory

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The hypodermic Needle Theory can be known as the syringe model of communication but it is commonly known as the 'Magic Bullet' The Bullet theory states that the message is a bullet fired from the media gun into the audiences head. The Hypodermic Needle model suggests that media messages are injected straight into a passive audience which is immediately influenced by the message. The mass media can have a very large influence on a big group of people directly and shooting and injecting them with appropriate messages to trigger a desired response. TWO STEP FLOW: Source→ Message→ Media→ Opinions→ Leaders→ Public (→) Direction of Flow How does this correlate with my short film?  Audiences have always been very easily guided by different media outlets and still to this day have a big impact on peoples opinions. For my short horror film it will contain some sort of violence which will immediately catch peoples attention especially the younger generation as t...
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Comedy Horror

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